When you create irresistibly interesting content, your fans will do your advertising for you, for free, forever. They’ll share it, talk about it, and spread your message to the ends of the earth. You can do this, and John Moore will teach you how. John is part of our all-star lineup for our Word of…
Tag Archives: buzzworthy topics
John Moore: How to Create Buzzworthy Topics — live from Word of Mouth Supergenius
9:35 — Bergen Anderson introduces John Moore, WOM Enthusiast for the Word of Mouth Marketing Association. 9:36 — John Moore begins talking about generating buzz, despite disliking the actual term buzz. 9:38 — 14,600 days is the average life expectancy of a Fortune 500 business. 40 years total. 9:39 — 3,100 days is the average…
How to create buzzworthy topics — live with WOMMA’s John Moore
As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…
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How to listen for unexpected topics
[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Some of your best word of mouth topics may not be the ones you planned for — and that’s OK. Organic word of mouth usually happens…