[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] You don’t need money to get people talking. Sure, it helps — but it’s certainly not required. Three…
Tag Archives: budgets
How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
As previews for our upcoming Word of Mouth Supergenius event in New York on July 20, we’re sharing a bunch of the amazing how-to classes, case studies, and brilliant author sessions from the last “How to be Great at Word of Mouth Marketing” conference. In his Word of Mouth Supergenius class, “How to Create Word…
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Randy Lopez: How to Create Word of Mouth on Zero Budget — live from Word of Mouth Supergenius
9:35 — Jim Lovelady introduces Randy Lopez of Johnson Gray Advertising. 9:36 — Randy introduces his background with non-traditional marketing and guerilla marketing. 9:36 — Randy: My background is really working with companies that have no real budget. 9:36 — Randy: Having no money can actually be freeing — it really puts you in that…
