Tag Archives: BtoB
Blog, Videos March 20, 2015

Video: How Leggett & Platt used a rap video to talk about mattress springs

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One of the biggest complaints from marketers is that their product is too boring or too run-of-the-mill for people to want to talk about it. But the great thing about word of mouth marketing is, you don’t have to have a “sexy” product for it to work. For example, Leggett & Platt makes the springs…

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Blog, Videos October 10, 2014

Video: How GE earns millions in revenue with employees’ social networks

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Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…

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Blog January 29, 2014

Embracing fans of a service company

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This is a guest post from Spike Jones — SVP, Managing Director SW Region at Edelman Digital and co-author of the book Brains on Fire: Igniting Powerful, Sustainable Word of Mouth Movements. See the original post this is adapted from and more like it on his blog. I’ve had the honor of doing a webinar…

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Blog, Case Studies, Videos September 13, 2013

Video: How Grainger makes their customers the heroes

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Grainger supplies the stuff that helps businesses run: from janitorial supplies and fire extinguishers, to Lipton tea bags and labware. It’s the kind of stuff you probably don’t notice that often (and you probably don’t think about where it comes from either). But Grainger didn’t become one of Fortune’s “Most Admired Companies” by being invisible…

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Blog, Videos June 7, 2013

Video: How Corning turns a viral success into a scalable word of mouth conversation

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When a BtoB’s YouTube video trends higher than Lady Gaga for any amount of time, you know they have something worth talking about. But as Corning’s “A Day Made of Glass” video soared past 21 million views, they had to find a way to keep the conversation going. Luckily for them, as a 162-year-old business,…

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Blog, Case Studies, Videos March 15, 2013

Video: How Life Technologies encouraged employees to engage in online word of mouth

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Just because an employee isn’t on your social media team doesn’t mean he or she can’t participate and add value to your online conversations. But many of them hesitate to take part because they’re afraid of doing it wrong. Instead of missing out on this great resource, why not give them the training and the…

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Blog August 2, 2012

Earn the sale by telling a story worth sharing

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It’s often forgotten how the power of story can serve as good word of mouth marketing — and more so than that, how word of mouth can help move the sales process forward and close new business! Think it through… It’s pretty typical for Mike the salesperson to do the ‘ol “show up and throw…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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