[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Swag is a great opportunity for word of mouth. The more stuff you put in your fans’ hands to pass around and give away,…
How premium brands like Lexus, AmEx, and Apple are making profits by making love
These days, it’s simply not enough to manufacture a good product. Those are the table stakes. If you make an inferior product, no amount of marketing can save you from the painful truth that will spread faster than you can say, “tweet tweet.” That said, in categories with several high quality options, the winners like…