11:53 — Kurt Vanderah mentions charity: water http://gaspedal.com/water 11: 54 — Kurt introduces BrandBuilder‘s Olivier Blanchard. 11:54 — Olivier: ROI — the most boring topic, but it’s why you all are here. I help companies integrate social media and WOM into what they do. I’m a brand management guy. In the process of working with companies, I…
Tag Archives: BrandBuilder
Olivier Blanchard: How to Measure Word of Mouth — live from Word of Mouth Supergenius
11:55 — Bergen Anderson introduces BrandBuilder‘s Olivier Blanchard. 11: 56 — Olivier introduces himself, and begins by talking about engagement. Vertical engagement is what we typically talk about–the brand talking to the customer, which is based on campaigns and is on message. 11:57 — Word of mouth really scales when customers are talking to each…
