This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. A brand (if it is going to be effective) has to be bold. It has to stand for something. It has to plant a…
WOM Tip #479: Bold is better
Doing something bold is risky. It makes you vulnerable, and it can get personal — but it also gets noticed. Average marketing is safe, easy, and often ignored. Average is emailing your boss a resignation letter. Bold is writing it in icing on a cake you made for the whole office. That’s what one man…