A huge company with a lot of history like Coca-Cola has tons of stories to tell — some are remarkable and some — not so much. According to Ashley Callahan, their Manager of Digital Communications and Social Media, to keep Coke’s content compelling for their social content hub, Coca-Cola Journey, they ask a series of…
Tag Archives: BlogWell
Video: 3 questions Coca-Cola asks before sharing content
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Video: How Whole Foods Market’s employees drive local buzz
Social media at a local level is tricky for big companies. Some think they can mimic their national marketing on a smaller scale, and some would rather not hand over the reins to local employees. This isn’t simply a marketing issue; according to Whole Foods Market Director of Social Media and Digital Marketing Natanya Anderson,…
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Video: How Citrix has evolved into a social business
Companies of any size can become a social business by leveraging the value of social media throughout all parts of the company –- taking social media much further than just promoting content to fans online. Citrix started its journey to becoming a social business by launching online customer support through social media. Excellent customer service…
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Video: How Intel celebrates their fans’ inner geek
Social media isn’t just an outlet or a megaphone to blast your message. To get your fans to share your content, you need to find what really makes them tick and what kinds of posts will hold their attention. Intel empowers their fans to spread the word that smart is cool, and they have fun…
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Case Studies, Videos
September 6, 2013
Video: How Humana builds fan relationships by focusing on their goals
For health insurance companies, it’s hard to start conversations with your fans when things like negative industry perceptions stand in the way. But Humana broke through this wall by making their social strategy all about their fans’ goals — and how their community can support them. In his presentation at SocialMedia.org’s BlogWell conference in Chicago,…
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Blog, Case Studies, Videos
August 30, 2013
Video: How Moen inspires word of mouth through influencer outreach
Sometimes the best way to start word of mouth conversation is to know what your fans are talking about already. But, where do you find these conversations in the first place? For Moen, it was all about realizing their audience wasn’t talking about faucets, they were talking about entire kitchen and bathroom remodels. In her…
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Blog, Case Studies, Videos
August 23, 2013
Video: How American Eagle Outfitters turned their customers into their marketing
The companies that start the most word of mouth conversations are the ones that offer something truly remarkable — the ones that stand out from their competitors. So, when American Eagle Outfitters took a look at their prospective market and realized they were facing “a sea of sameness,” they turned to their customers to help…
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Video: How Honda shared their customers’ love
When fans love your brand enough to shave the logo into their hair, mow it into their lawn, or tattoo it on their body, how do you respond? With the “Honda Loves You Back” campaign, Honda showed why it’s important to not only encourage fans to help spread word of mouth, but also to make…
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