Tag Archives: BlogWell
WOM Tips February 22, 2010

Word of Mouth Tip #92: Use offline opportunities to tell fans how to follow you online

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When trying to earn online followers, don’t forget about all the offline chances to tell fans where to find you. In your store, your trade show booth, your business cards, or your invoices: Let them know where to find you on Facebook, let them know how to follow you on Twitter, and make it easy…

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Live from BlogWell February 16, 2010

Clorox: Gaming Mechanics in Social Networks — Live from BlogWell

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4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…

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Live from BlogWell February 16, 2010

State Farm Insurance: The Social Media Balancing Act — Live from BlogWell

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4:32 — Kurt Vanderah introduces State Farm Insurance’s Director of Communication, Kelly Thul. 4:34 — Kelly: State Farm does stuff with social media. 4:35 — Kelly: We’re pleased with our positioning, but we also know who we are. 4:36 — Kelly says State Farm’s early entry into external blogging was sponsoring “The 50 Million Pound…

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Live from BlogWell February 16, 2010

Community Medical Centers: It IS Brain Surgery — Live from BlogWell

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3:50 — Kurt Vanderah introduces Community Medical Center’s Director of Marketing and Communications, Michelle Van Valkenburg. 3:54 — Michelle says Shel Holz told them that social media is not brain surgery, but in the medical community it really is like brain surgery. 3:55 –Michelle says CMC’s first trials in the social media space were their…

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Live from BlogWell February 16, 2010

Avery Dennison: Getting Started in Social Media — Live from BlogWell

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3:50 — Andy Sernovitz introduces Joyce Munoz, Group Manager, Interactive Marketing for Avery Dennison. 3:50 — Joyce introduces her case study, saying she’ll be focusing on her labels and binders division. 3:51 — Joyce: We really do still consider ourselves newbies, but we’re learning. 3:52 — Joyce said they originally wondered if anyone would even…

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Live from BlogWell February 16, 2010

Andy Sernovitz: Social Media Ethics Briefing — live from BlogWell

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3:15 — Kurt Vanderah introduces GasPedal and Social Media Business Council CEO, Andy Sernovitz. 3:15 — Andy: All right, if you know anything about me or this organization, you know you’re going to get a talk about ethics. It’s not just because ethics is important — it’s also because if you’re in the social business,…

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Live from BlogWell February 16, 2010

TurboTax: TurboTax and Social Media — Live from BlogWell

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2:10 — Andy Sernovitz introduces TurboTax’s Social Media Marketing Manager, Christine Morrison. 2:11 — Christine: When I tell people who don’t do what we do, what I do, they tend to think, “Oh, very sad…” because, how sexy is taxes? But there’s so much richness there, there’s so much we can do. 2:11 — Christine:…

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Live from BlogWell February 16, 2010

Starbucks: Social Media at Starbucks — Live from BlogWell

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1:30 — Andy Sernovitz introduces Starbucks’ Director of Digital Strategy, Alexandra Wheeler, and Category Manager, Social Media, Matthew Guiste. 1:31 — Alexandra: I lead the digital strategy team, we look after all the paid digital advertising — as well as social media. Matthew is on my team and heads up our global social media efforts….

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