Tag Archives: blogs

Video: How Johnson & Johnson turns influencers into talkers

In an increasingly connected world, it’s less about what your brand says and more about what people say about your brand. After all, that’s what word of mouth marketing is all about. In her presentation at SocialMedia.org’s Brands-Only Summit, Johnson & Johnson Director of Corporate Communications for Social Media Devon Eyer talks about how they…

Read More Comments Off on Video: How Johnson & Johnson turns influencers into talkers

The one key to successful content

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. What do you think makes someone’s content relevant? Back when I…

Read More 1 Comment

Companies: Stop blogging like you’re Kim Kardashian

This is a guest post from Ian Greenleigh — Bazaarvoice’s Manager of Content and Social Strategy and author of the upcoming book The Social Side Door. The best company blogs don’t know they’re company blogs. They hold their own when compared to the blogs of any type. They aren’t weighed down by the jargon and promotional language…

Read More Comments Off on Companies: Stop blogging like you’re Kim Kardashian

How NCR Corporation launched a blog for their BtoB financial customers — live from BlogWell

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Farmers Insurance, Rogers Communications, Target, Yahoo!, NVIDIA, Hitachi Data Systems, Verizon, and Autodesk share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no startups —…

Read More Comments Off on How NCR Corporation launched a blog for their BtoB financial customers — live from BlogWell

Word of mouth research: How Etsy is an international word of mouth phenomenon

Etsy – the online marketplace where people set up shops to sell handmade goods – is a global word of mouth phenomenon according to the company’s 2009 International Seller Survey results and highlighted by Marshall Kirkpatrick of ReadWriteWeb. When international sellers were asked how they first heard about Etsy, an overwhelming 57% cited word of mouth and blogs. In…

Read More Comments Off on Word of mouth research: How Etsy is an international word of mouth phenomenon

Issue #118: Word of mouth for your blog posts

Get people talking about your blog content using these simple techniques: 1> Announce new posts through Twitter 2> Connect your blog to Facebook 3> Offer email subscriptions 1> Announce new posts through Twitter Twitter, the micro-blogging platform, is a growing community of talkers that often pass on popular content in the form of “retweets.” You…

Read More Comments Off on Issue #118: Word of mouth for your blog posts

Get started with word of mouth marketing through our one-day Crash Course

Learn everything you need to start a fantastic word of mouth marketing program in just one day. At our Word of Mouth Marketing Crash Course, you'll learn the basics, big ideas, and best practices to master word of mouth, blogs, buzz, viral, and all those great things that get people talking about you. Word of…

Read More Comments Off on Get started with word of mouth marketing through our one-day Crash Course

Word of Mouth Marketing Research: Women Actively Spread WOM

You can be a supergenius with GasPedal’s Word of Mouth Marketing Research slide of the week.  Share it, copy it and send it to a friend!

Read More Comments Off on Word of Mouth Marketing Research: Women Actively Spread WOM
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More