For a lot of people, social media is a direct line to a company’s customer service. But what happens when that company uses social media as just another place to advertise? According to Justin Sikora, Olive Garden’s Director of Brand Building and Public Relations, that promotion-focused strategy was leaving their customers ignored and upset. To…
Video: How Johnson & Johnson turns influencers into talkers
In an increasingly connected world, it’s less about what your brand says and more about what people say about your brand. After all, that’s what word of mouth marketing is all about. In her presentation at SocialMedia.org’s Brands-Only Summit, Johnson & Johnson Director of Corporate Communications for Social Media Devon Eyer talks about how they…
Video: How Reebok finds the right brand advocates
With millions of Twitter followers in Reebok’s demographic, one famous hip-hop artist seemed like the perfect choice for their influencer program. But according to Reebok’s Global Content and Community Manager, Ben Cobb, just because a celebrity has a lot of influence doesn’t mean they have the right kind of influence. In his presentation at SocialMedia.org’s…