Tag Archives: birthday

WOM Tip #222: Personalization doesn’t have to be complicated

Thoughtful personalization makes your customers feel special — and when they feel special, they tell someone about it. But unfortunately, you might not have the bandwidth or resources to make something unique for each of your customers. The good news is that you don’t have to over think some easy personal touches. For example, Morton’s…

Read More Comments Off on WOM Tip #222: Personalization doesn’t have to be complicated

How Morton’s Steakhouse celebrates your birthday with two simple keepsakes you’ll show a friend

A birthday is a great time to focus on generating word of mouth because, like the bigger holidays, it’s the kind of thing people celebrate in groups. When Morton’s Steakhouse finds out you’re celebrating your birthday with them, they do something special by personalizing your menu and sending you off with a picture in a…

Read More 2 Comments
Featured Downloads

Download: “The Difference Map” by Bernadette Jiwa

We’re big fans of author of The Fortune Cookie Principle and TEDx speaker Bernadette Jiwa, who says that good marketing…

Read More

The first chapter of “The Social Media Side Door” by Ian Greenleigh

Ian reveals the best ways to earn the attention of influential people using social media channels.

Read More

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More