[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Believe it or not, a coffee shop that also sells artisanal liquor and local beer in a rustic setting with live music is not…
Tag Archives: beer
WOM Tip #219: Ask your fans to get in on the joke
Newcastle is known for their tongue-in-cheek advertising, showing actors reluctantly endorsing their stuff, making a social media presence for a cardboard beer coaster, and sponsoring this post on Gawker: “We’ve Disguised This Newcastle Ad as an Article to Get You to Click It.” For this social media campaign, they asked their fans to submit photos…
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WOM Tip #217: Give them something they can’t help but share
You already know that the more stuff you give away to your customers, the more they have to pass on to their friends (for example, they’ll talk to more people if you give them three coupons instead of just one). But you can extend that sharing even further by getting their friends to actually ask…
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Word of Mouth Tip #34: Make it outrageously big, strange, rare, or stretchy
People love to talk about the unique and the bizarre. These are the topics that make news headlines, that bloggers repost, and that people share with friends. It’s the goofy event you host, your creation of the world’s biggest whatever, or your world record-breaking thing-a-ma-jig. Even if your outrageously big, strange, rare, or stretchy thing doesn’t…
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Word of mouth research: Word of mouth’s key role in the beverage industry
Sixty-two percent of consumers say they are likely to purchase a beverage product once it has been recommended to them according to a study released from Keller Fay Group and highlighted in AdAge. The report also shows that while the majority of recommendations of beverages include an appeal to buy or try the product, the…
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