Tag Archives: Bazaarvoice

Case Study: The Land of Nod — live from Word of Mouth Supergenius

2:20 — Jim Lovelady introduces Bazaarvoice’s Sam Decker and Michelle Kohanzo of The Land of Nod. 2:21 — Sam: We have 20 minutes to present, and so it’s kind of hard to get to know everyone. Sam says hello to the audience and talks about how important it is to build a relationship with your…

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How to use fan feedback to improve customer service and build trust — live with Bazaarvoice’s Sam Decker

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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