This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Who shouldn’t you serve? I have often said that the power of a good brand is not only does it attract your sweet spot…
Tag Archives: audience
How to make everything you say a treasure to your audience
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. My first time attending the TED conference was a bit of…
Read More
Comments Off on How to make everything you say a treasure to your audience
Video: How to build audiences to earn word of mouth
The term “ABBA” typically conjures up images of glittery suit jackets and stylishly shaggy hair. But if you’re Jeff Rohrs, VP of Marketing Insights at ExactTarget, “ABBA” is short for a useful marketing aphorism: Always Be Building Audiences. In his presentation at SocialMedia.org’s Brands-Only Summit, Jeff explains why a large and engaged customer base is…
How fans have blown audiences away
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. This year I had the pleasure of flying to San Francisco to be one of…
Read More
Comments Off on How fans have blown audiences away
