Andy Sernovitz

Tag Archives: Andy Sernovitz

Supergenius Live December 16, 2009

Andy Sernovitz: How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius

11:55 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 11:56 — Andy: This will be a condensed version of our eight-hour crash course. 11:56 — Andy: The Key Steps: 1. Form a WOM Team 2. Find your Five Ts 3. Listen & Participate 4. Bake it into your DNA 11:57 — Andy says WOM has to…

Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius

By WordofMouth.org Editor

10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this. Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…

Andy Sernovitz: Love or Marketing: How Word of Mouth Will Save Your Brand — live from Word of Mouth Supergenius

By WordofMouth.org Editor

8:50 — Kurt Vanderah introduces Andy Sernovitz, CEO of GasPedal and the Social Media Business Council. 8:50 — Andy: I’d like to start by thanking Kurt, our GasPedal team, and everyone who helped bring this event together. 8:51 — Andy passes out some fresh snacks, some “I love my job!” buttons, and some happy face…

Love or Marketing? How Word of Mouth Will Save Your Brand — live with our Andy Sernovitz

By WordofMouth.org Editor

Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you our in-house word of mouth supergenius and GasPedal CEO Andy Sernovitz. Andy will be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your…

Coca-Cola: The creation of Expedition 206 — Live from BlogWell

By WordofMouth.org Editor

1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…

Three guides to safe social media outreach under new FTC disclosure regulations

By WordofMouth.org Editor

The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and we’re thrilled to see that ethics and common sense won out. We’ve been promoting ethical, honest disclosure for years, and the collaborative hard work of Social Media Business Council members received a big nod as the community’s open-source…

Andy Sernovitz: “Social Media Ethics Briefing: Staying Out of Trouble” — Live from BlogWell

By WordofMouth.org Editor

3:10 — Andy begins his presentation on social media ethics and how to keep your brand out of trouble. 3:12 — Andy: If you’ve ever been to one of our events before, you know you’re going to get a word of mouth and social media ethics talk. We do this because our entire business is…

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

We Teach Word of Mouth Marketing.

Learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

Be Great at WOM

Word of mouth is more than marketing, it's a way of doing business that will fundamentally change your company forever.

When you focus on earning the respect and recommendation of your customers, you can create a recession-proof advantage that will carry you through good times and bad.

So go for it. Dig around our blog, watch a few videos, download a worksheet -- and just try some stuff. It's that easy, and it's that fun. Get going. Have a blast. (And when something goes really well, let us know and we'll write about it.)

WordofMouth.org

Andy Sernovitz: How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius

Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius

Andy Sernovitz: Love or Marketing: How Word of Mouth Will Save Your Brand — live from Word of Mouth Supergenius

Love or Marketing? How Word of Mouth Will Save Your Brand — live with our Andy Sernovitz

Current Openings

3 Must-Use Word of Mouth Marketing Tools

The Top Four Tips for Multiplying Your Word of Mouth

10 Ways to Turn Around Negative Word of Mouth

The New Topics Worksheet

The Word of Mouth Action Plan

We Teach Word of Mouth Marketing.

Be Great at WOM

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