Tag Archives: airport

Give it away — to the people who matter

This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. There’s a rack of free magazines at Reagan Airport in DC, specifically…

Read More Comments Off on Give it away — to the people who matter

Don’t make me hate you

This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. Marketers often think they’re being smart. Most of the time, we’re…

Read More 1 Comment

How FRONTLINE made an ad worth talking about

This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Two surprise-marketing tactics in one — “Wear virgin contact lenses” and “take things out of…

Read More 1 Comment

When it’s better to give stuff away for word of mouth

[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] People love talking about getting something for nothing. Unfortunately, you have to make money. So you can’t always give your stuff away — but…

Read More Comments Off on When it’s better to give stuff away for word of mouth

WOM Tip #128: Show off your behind-the-scenes work

The Transportation Security Administration has an Instagram account now. And if you’re like most people, you’re asking, “What? Why?” A lot of bloggers and reporters have pointed out that it’s a little weird. After all, the TSA’s using filters usually reserved for desserts or feet at the beach to stylize photos of knives, guns, and…

Read More Comments Off on WOM Tip #128: Show off your behind-the-scenes work
Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More

3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More

The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More

10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More

The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More

The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More