This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. There’s a rack of free magazines at Reagan Airport in DC, specifically…
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Give it away — to the people who matter
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How FRONTLINE made an ad worth talking about
This guest post is from Andy Nulman — President of Just for Laughs and author of “Pow! Right Between the Eyes: Profiting from the Power of Surprise.” See the original post this was adapted from and more like it on his blog. Two surprise-marketing tactics in one — “Wear virgin contact lenses” and “take things out of…
WOM Tip #128: Show off your behind-the-scenes work
The Transportation Security Administration has an Instagram account now. And if you’re like most people, you’re asking, “What? Why?” A lot of bloggers and reporters have pointed out that it’s a little weird. After all, the TSA’s using filters usually reserved for desserts or feet at the beach to stylize photos of knives, guns, and…
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