Tag Archives: Affinitive

Case Study: Random House — live from Word of Mouth Supergenius

4:00 — Jim Lovelady introduces Affinitive‘s Warren Ackerman. 4:01 — Warren covers the background of this case study, which focuses on books for teens. The program features 30-45 books published each year. Authors involved include Judy Blume, Philip Pullman, and Robin Brande. 4:02 — Warren shares the general objectives behind the program, which include building…

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How to connect directly with your fans — live with Affinitive’s Warren Ackerman

As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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