Come to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In his BlogWell Atlanta case study presentation, “Social Media at Progressive,” Progressive’s Web Experience Director, Matthew Lehman, describes how one of the nation’s largest insurers got their start in social media and the opportunities they use to make new connections with customers and prospects in the space.
Matt’s case study covers how Progressive is using Twitter during natural disasters to share relevant information, how they’re tracking their social media success via the Net Promoter Score, and how in the early days, showing leadership that social media really worked for customer service was important to getting their program off the ground.
(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)
