Come to BlogWell: How Big Brands Use Social Media on February 16 in San Diego to hear Starbucks, Clorox, Intuit, Avery Dennison, USAA, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
In his BlogWell Atlanta presentation, “Social Media Ethics Briefing: Staying Out of Trouble,” GasPedal CEO Andy Sernovitz recapped the latest FTC regulations on disclosure and social media.
Andy’s presentation covered the 10 magic words of proper online disclosure, his specific steps for keeping your brand safe under new FTC regulations, and his personal tips for staying ethical and legal.
