Social media case study from Allan Schoenberg of CME Group

BlogWell - How Big Brands Use Social MediaCome to BlogWell: How Big Brands Use Social Media on November 10 in Atlanta to hear Coca-Cola, UPS, SunGard, Orange Business Services, ConAgra Foods, Turner Broadcast System, Newell Rubbermaid, and The Home Depot share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

Register and learn more about BlogWell here.


In his BlogWell Minneapolis case study presentation, “Marketplace 4.0 at CME Group,” Allan Schoenberg, Director of Corporate Communications for CME Group, shared insights on how the company has been so successful in finding their audience online.

Allan’s presentation covers how after using Twitter for about a year, they’ve grown their follower count to over 750,000, as well as how they’ve seen success using LinkedIn and how they’re beginning to measure the ROI of their efforts.

(Special thanks to our lead sponsor, Globalpark, for help making BlogWell Minneapolis possible.)

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