This is a guest post from Dave Kerpen — CEO of Likeable Local, chairman and former CEO of Likeable Media, and author of “Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver.” See the original post this is adapted from and more like it on his blog.
One source of great stories is the staff at your company. Maybe it’s a senior executive, or maybe it’s someone in the mailroom. It could be someone who worked her way up while going back to school and raising a family. Someone who works for you overcame adversity in his personal life to become a productive member of your team. A staff person who always has a smile on her face when serving customers is a story in itself as well. Maybe it’s all of the above.
Your organization, no matter what you sell or service you offer, has people behind it, and each person has a story to tell. You need to find the compelling stories and share them through social media. In August of 2009, a Facebook fan group popped up entitled “I Love Mary @ McDonalds / Chandler.”
The group featured the description “Mary works at McDonald’s and is the sweetest EVER!” with a picture of Mary. Dozens of wall posts, and over 1,400 fans later, the group is still going strong with comments such as, “I just met Mary today! Yep, she is everything everyone says. She complimented my eyes. What a woman. I wish everyone was like her.”
Who’s your Mary? And who are your customers that will share their stories about your Mary?
About Dave Kerpen
Dave Kerpen is the CEO of Likeable Local, a social media software startup for small businesses, as well as the chairman and former CEO of Likeable Media, an award-winning social media and word of mouth marketing firm. Dave has keynoted at dozens of conferences and webinars for organizations such as WOMMA, TEDx, and SXSW. Dave is a LinkedIn Influencer and blogs weekly alongside Richard Branson, Deepak Chopra, Barack Obama and Bill Gates. His first book was the New York Times bestseller, “Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (And Other Social Networks).” His second book, “Likeable Business,” lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. Dave is proud of his two daughters, Charlotte and Kate, at home in New York.
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