Ditka’s restaurant in Chicago is known for their steak sauce. But the experience isn’t confined to their locations because they sell bottles of the stuff, which means fans of the sauce share it with friends at BBQs and family dinners — and talk about Ditka’s.
It’s a simple concept, but not enough businesses offer fans something to take home.
The Lesson: Sell or give away a portion of your experience so fans can take it home to share with others.
Use the examples in this guide to help inspire ways to make your message more portable and shareable.
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Read MoreThe most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.
Read MoreAll word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.
Read MoreCreate a complete word of mouth marketing plan using this worksheet’s eight simple steps.
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