As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco.
At BlogWell, you’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, keeping lawyers and regulators happy, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.
Register and learn more about BlogWell here.
Special thanks to our lead sponsor, Globalpark, for help making BlogWell possible.
In his BlogWell San Francisco case study presentation, “Vibrant Communities Fuel SAP’s Customer-Focused Ecosystem,” Mark Yolton, SAP’s SVP, Community Network, focuses on how the company has built a network of communities, each targeted to serve specific roles as full-featured, virtual communities augmented by physical events and rich programs connecting more than 1.6 million individuals around the world.
In his presentation, Mark discusses trends they’ve seen develop in terms of community participation, how they encourage engagement, and how their communities support fundamental business objectives.
