According to Ryan Holiday, businesses like Airbnb, Facebook, Twitter, and Dropbox are pulling off a different kind of marketing that sidesteps traditional advertising and looks internally instead to make their stuff more buzzworthy while making their businesses better.
In his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, Ryan calls it “growth hacking,” where companies are focusing on growing their business by creating better customer service, product development, and fixing problems — not just creating awareness.
In this Six Pixels of Separation podcast, Mitch Joel talks to Ryan about his new book and the difference between traditional marketing teams and the new “growth teams.”
In this podcast you’ll also learn:
- Why growth hackers are usually people fed up with advertising gimmicks
- Why traditional marketing can’t compensate for boring stuff
- Why growth hacker companies don’t think of marketing as “somebody else’s job”
Listen to the podcast here: Six Pixels of Separation
