Tag Archives: Airbnb

WOM Tip #145: Make the most of amazing stories

When one woman finally convinced her father, a former border guard in West Berlin, to return to visit the united city decades after the wall had come down, she booked a room in East Berlin through Airbnb. To her surprise, their Airbnb host was also a former border guard, but on the opposite side of…

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Podcast: Ryan Holiday and Mitch Joel on building buzzworthy brands from the ground up

According to Ryan Holiday, businesses like Airbnb, Facebook, Twitter, and Dropbox are pulling off a different kind of marketing that sidesteps traditional advertising and looks internally instead to make their stuff more buzzworthy while making their businesses better. In his book Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising, Ryan…

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