This is a guest post by marketing consultant, speaker, and author John Jantsch. The ideas in this post are drawn from his most recent work, The Commitment Engine — Making Work Worth It. Find more information at www.makingworkworthit.com. I use the idea of “hero” a fair amount when I talk about marketing stories. I don’t use…
WOM Tip #116: Support the fans who support you
True love only works when it goes both ways. It’s true in life and it’s true in marketing. Show fans you’re grateful for them. Find ways to pay them back for their love and support. Maybe it’s a super-special discount, exclusive access, or a fantastic surprise. For inspiration, check out this great video Honda put…
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Video: How to get great reviews, by Ian Strain-Seymour
Outstanding customer reviews are a great way to establish authenticity and trustworthiness for your business. But how do you get reviews? Well, for starters, just ask. One of the most common mistakes in word of mouth marketing is forgetting to ask customers to leave a review. From there, try a couple other techniques that will…
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The Chief Customer Officer job description
This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog. This is a brief, shorthand description for the Chief Customer Officer. You can use this as the starting point for a…
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Don’t just listen: Join the word of mouth conversation
This is a guest post from Ferg Devins, Chief Public Affairs Officer at Molson Coors in Canada. Have you ever been sitting on the subway and heard two people talking about something you have knowledge about and just know that they have the facts wrong? Or perhaps it’s at the dinner table with family and relatives waxing on…
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WOM Tip #45: Don’t make something for everyone, make something for someone
It’s really, really hard to design a product for the masses that’s worth talking about. You’re better off making something for a specific group of people — something they’ll absolutely love. Even if the rest of the world hates it, that’s OK. It’s not for them. The result is a polarizing product that has raving…
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