Crayons have a word of mouth problem: Like chocolate, Shakespeare, and coffee, everyone knows they’re great, and everyone’s heard of them, so it’s harder to start conversations about them. To get people talking about crayons again, Crayola had to do something creative. But instead of creating a promotional campaign, they created a new package —…
How to make everything you say a treasure to your audience
This is a guest post from Mitch Joel — President, Twist Image and author of “Six Pixels of Separation.” His new book “CTRL ALT Delete” was released in May 2013. See the original post this is adapted from and more like it on his blog. My first time attending the TED conference was a bit of…
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WOM Tip #208: Even small swag can make a difference
FILA’s golf shorts come with a small package of golf tees. They’re there to show off the fact that the shorts have a “tee pocket,” but more importantly, they put something shareable into their customers’ hands. That makes it much easier for someone out golfing with friends to talk about his shorts. Even the smallest…
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Use word of mouth to score your next job
This is a guest post from Drew McLellan, CEO and Top Dog at McLellan Marketing Group. See the original post this is adapted from and more like it on his blog. Word of mouth sells products and services every day. In fact, 67% of consumers say that word of mouth is the #1 influencer of…
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