Think about all of the people your employees know: all of the people they could tell about your business. What if those people were graphed out in a network to show who knows whom? What if you could see which employees know your potential customers? For General Electric, that social graph is mapped out on…
Keep people talking for years and years
This is a guest post from Andy Sernovitz — CEO of WordofMouth.org and SocialMedia.org and New York Times bestselling author of “Word of Mouth Marketing: How Smart Companies Get People Talking.” See the original post this is adapted from and more like it on his blog. My daughter is four years from getting braces. But the local orthodontist…
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How Dweezil Zappa delivers a great customer experience
This is a guest post from Mark Hurst — CEO of Creative Good and co-author of “Customers Included: How to Transform Products, Companies, and the World — With a Single Step.” You can also catch Mark speaking about “Customers Included” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from…
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WOM Tip #229: Don’t just make it right, make it better
At Powell’s Books, if a customer tries to buy a used book that’s out of stock, they’ll send them a new one for the same price. That way, instead of waiting for the book to come back in stock, the customer gets upgraded. This is how a small bookseller competes with someone like Amazon. When…
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Video: How Novartis pulls off word of mouth despite strict regulations
Word of mouth marketing is great because any company can do it regardless of size, budget, or industry. But when you work in pharmaceuticals, it can come with a few obstacles. According to Melissa Mackey, Associate Director of Digital Strategies at Novartis, those obstacles are FDA regulations and legal teams within the company. So to…
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BBQ ribs can teach you a lot about content marketing
This is a guest post from Jay Baer — social media and content strategist and author of “Youtility: Why Smart Marketing is About Help not Hype.” You can also catch Jay speaking about “Youtility” at SocialMedia.org’s upcoming Brands-Only Summit this October. See the original post this is adapted from and more like it on his…
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