As we gear up for BlogWell: How Big Brands Use Social Media in Minneapolis — hosted by General Mills — on August 13 featuring case studies from Walmart, McDonald’s, H&R Block, Mayo Clinic, General Mills, Ford, CME Group, and Progressive, we’re sharing case studies from our latest BlogWell event in San Francisco. At BlogWell, you’ll…
Word of Mouth Research: Brand names that are easy to pronounce outperform complex brand names on the NYSE
A study highlighted in Yes! 50 Scientifically Proven Ways to Be Persuasive — the fantastic book by Noah J. Goldstein, Steve J. Martin, and Robert B. Cialdini — revealed that companies with names that were easy to pronounce outperformed companies with complicated names on the stock market. In both controlled studies using fictitious company names…
Omni Hotels puts a free camcorder in the hands of talkers
Omni Hotels has partnered with Pure Digital to let families borrow a Flip camcorder to record their vacations. It’s a brilliant bit of word of mouth marketing for both brands: Pure Digital gets their product in the customers’ hands to test out, and Omni Hotels gets an army of excited vacationers equipped with a great…
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Happy birthday, Fiskars — from 6,400 of your biggest fans
On its 360th birthday, Fiskars (the brand mostly known for making scissors) is inviting thousands of their closest fans — known as Fiskateers — to join them later this month in a celebration at Disney World. With over 6,400 members, the Fiskateers program — created with the help of the brilliant folks at Brains On…
