3:40 — Bob Pearson introduces Matthew Lehman, Progressive’s Web Experience Director. 3:41 — Matt: My day job is my regular job, and my night job is social media. 3:41 — Matt: If it moves, we insure it, including Segways. We also like to think of ourselves as an innovative company. 3:42 — Matt says it’s…
CME Group: “Finding Your Audience Online” — Live from BlogWell
2:10 — Bob Pearson introduces Allan Schoenberg, CME Group’s Director of Corporate Communications. 2:12 — Allan: I’ll talk about this concept I’ve dubbed Marketplace 4.0 2:12 — Allan: CME trades just about everything in terms of asset classes that you can imagine: wheat, grain, corn, real estate, energy, metal, etc. We also have partnerships with…
General Mills: “Using Social Media to Reach Online Influencers” — Live from BlogWell
1:30 — Andy Sernovitz introduces Mark Addicks, General Mills’ Chief Marketing Officer. 1:31 — Mark: I think General Mills “going social” is really the theme here. We’re really learning in the space. 1:32 — Mark: One of the best places to start might be within. Mark describes how a few years ago they built some…
