Case Studies November 10, 2009

Coca-Cola: The creation of Expedition 206 — Live from BlogWell

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1:30 — Andy Sernovitz introduces Adam Brown, Coca-Cola’s Group Director, Digital Communications. 1:31 — Adam: If we were to rewind a few years ago, I would have said our homepage was Google. And it many ways it is — this happens about 1.2 million times per month. But if you look today, our homepage has…

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Case Studies November 10, 2009

ConAgra Foods: Embracing a social media culture — Live from BlogWell

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1:33 — Phil Nieman introduces Stephanie Moritz, Director, Public Relations for ConAgra Foods. 1:34 — Stephanie: Social media is everywhere, and changing the way we do business. ConAgra views this as a strategic opportunity. 1:35 — Stephanie is presenting statistics about how social media is now mainstream. 1:36 — Stephanie asks when do you activate…

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newsletter November 10, 2009

3-Minute WOM Lesson: How to create a fan community

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In this issue, Brains on Fire’s Firestarter, Spike Jones, shares his three tips on creating a fan community: 1> Find the passion conversation 2> Create a barrier to entry 3> Establish a powerful identity 4> Listen to Spike’s live Supergenius preview You can see Spike — as well as 30 other brilliant word of mouth…

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Case Studies, Events November 9, 2009

Win a chance to speak at Word of Mouth Supergenius

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You can speak at Word of Mouth Supergenius! Upload a video showing why you’d make a great presentation for your chance to win. We want you to get up in front of a room full of people and tell them about how awesome you are at word of mouth marketing. Here’s what you need to…

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Case Studies, Events November 9, 2009

Blogwild!: A Guide for Small Business Blogging — live with author Andy Wibbels

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius, author, and Six Apart project manager, Andy Wibbels. Andy will be leading an author session based on his book, Blogwild!: A Guide for…

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Events, Other News November 6, 2009

Upcoming GasPedal events

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11/10 BlogWell Atlanta: The Home Depot, UPS, Sungard, Orange Business Services, ConAgra, Turner Broadcast System, Newell Rubbermaid, and Coke share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal. (Public event) Click here 11/11 Atlanta: Social Media Business Council Member Meeting (Private…

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Case Studies, Events November 6, 2009

How to connect directly with your fans — live with Affinitive’s Warren Ackerman

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Case Studies, Events November 5, 2009

Pow! Right Between the Eyes — live with author Andy Nulman

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As we gear up for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, our fantastic presenters are sharing some word of mouth tips as previews for the day’s 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. Our lineup…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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