Case Studies, Events December 2, 2009

Love or Marketing? How Word of Mouth Will Save Your Brand — live with our Andy Sernovitz

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you our in-house word of mouth supergenius and GasPedal CEO Andy Sernovitz. Andy will be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your…

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Case Studies December 1, 2009

Looking for a real word of mouth hero?

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We got ’em. Looking to join us for Word of Mouth Supergenius on December 16? Awesome — because our (styling) heroes can help make that happen. Check out posts from a few of our supergeniuses, including Paul Gillin, Jason Falls, Lindsay Lebresco, Allan Schoenberg, Andy Nulman, and Saul Colt for clues on a discounted pass to…

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newsletter December 1, 2009

3-Minute WOM Lesson: How to create your word of mouth marketing plan

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[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] In this issue, our Social Media Business Council Chief Evangelist, Bob Pearson, shares his tips for creating your word of mouth marketing…

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Case Studies, Events November 30, 2009

How Texas Instruments’ E2E Community is driving productivity — live with Telligent’s Rob Howard

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Telligent founder and CTO, Rob Howard. Rob will be presenting a case study based on how Texas Instruments’ E2E Community is driving…

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Events November 27, 2009

Upcoming GasPedal events

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12/2 Razorfish: Social media metrics and the “Fluent” survey (Private member call) Click here 12/16 Word of Mouth Supergenius: Learn to be a fantastic word of mouth marketer with 12 how-to classes, 12 real-world case studies, and 6 brilliant authors. You’ll learn practical, hands-on techniques to get started, grow your program, and earn amazing word…

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Case Studies, Events November 27, 2009

How to inspire word of mouth through customer service — live with Get Satisfaction’s Lane Becker

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and Get Satisfaction President, Lane Becker. Lane will be hosting the class, “How to Inspire WOM with Customer Service,” and shared these ideas…

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Case Studies, Events November 26, 2009

Six Pixels of Separation — live with author Mitch Joel

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and author, Mitch Joel. Here Mitch shares a few of his big ideas as a preview for the author session he’ll be hosting:…

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Case Studies, Events November 25, 2009

How to measure your word of mouth — live with Olivier Blanchard

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Continuing our previews for Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on December 16 here in Chicago, we bring you word of mouth supergenius and BrandBuilder Principal and Senior Strategist, Olivier Blanchard. Olivier will be hosting the class, “How to Measure Word of Mouth,” and shared these…

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Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

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Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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