11:55 — Jim Lovelady introduces Ogilvy PR‘s Virginia Miracle. 11:56 — Virginia explains how she got started with WOMMA, and then later with Dell. 11:56 — Virginia says targeting an influencer is not the first step. She recommends finding what you have to offer and then finding the right subset of talkers you can work…
Virginia Miracle: How to Work With Bloggers and Influencers — live from Word of Mouth Supergenius
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Andy Sernovitz: How to Create Your Word of Mouth Marketing Plan — live from Word of Mouth Supergenius
11:55 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 11:56 — Andy: This will be a condensed version of our eight-hour crash course. 11:56 — Andy: The Key Steps: 1. Form a WOM Team 2. Find your Five Ts 3. Listen & Participate 4. Bake it into your DNA 11:57 — Andy says WOM has to…
Olivier Blanchard: How to Measure Word of Mouth — live from Word of Mouth Supergenius
11:55 — Bergen Anderson introduces BrandBuilder‘s Olivier Blanchard. 11: 56 — Olivier introduces himself, and begins by talking about engagement. Vertical engagement is what we typically talk about–the brand talking to the customer, which is based on campaigns and is on message. 11:57 — Word of mouth really scales when customers are talking to each…
Allan Schoenberg: How to be Awesome on Twitter and Facebook — live from Word of Mouth Supergenius
11:15 — Jim Lovelady introduces CME Group‘s Allan Schoenberg. 11:16 — Allan: We’ve been around for many years, so we’re an example of how old dogs can learn new tricks. 11:17 — Allan shares a brief overview of how the CME Group relates to the Chicago Board of Trade and the NYMEX. When you talk…
Saul Colt: How to Create Offline Word of Mouth — live from Word of Mouth Supergenius
11:15 — Kurt Vanderah introduces Thoora‘s Saul Colt. 11:17 — Saul: I’m here today to explain how to create offline word-of-mouth. 11:18 — Saul: Word-of-mouth is doing something so interesting that people are going to have no other choice but to talk about it. 11:18 — Saul: Creating real WOM is about creating experiences. It’s…
Lane Becker: How to Inspire WOM with Customer Service — live from Word of Mouth Supergenius
10:15 — Bergen Anderson introduces Get Satisfaction‘s Lane Becker. 10:16 — Lane shows a slide, “So you’ve got these customers” and you want them to tell everyone about you. “How many of you have a community and are actively engaged in it?” 10:16 — There are 3 things to remember about customer service. 1. This…
Andy Sernovitz: How to Stay Out of Trouble: WOM Ethics, Policies, and Training — live from Word of Mouth Supergenius
10:15 — Kurt Vanderah introduces GasPedal‘s Andy Sernovitz. 10:16 — Andy: This is our safety talk, our “not screw up” talk. 10:18 — Andy says there’s a bigger purpose to this. Trust is what makes word-of-mouth work. It’s what makes social media work. You can’t start a program without people trusting you. 10:19 — Andy…
