[Welcome back to the Word of Mouth Marketing newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Great word of mouth is the result of hard work and the ability to overcome these common problems: 1> The matchbook problem…
Word of Mouth Tip #49: Give customers something exclusive to share with a friend
Don’t let your orders go out the door without including something valuable customers can share with a friend. We’re not talking about ads or brand slogans, we’re talking about something that makes the talker feel smart or generous. Classic examples include special discounts, passes to exclusive events, or behind-the-scenes stuff. It doesn’t have to be…
Read More
Comments Off on Word of Mouth Tip #49: Give customers something exclusive to share with a friend
Live coverage recap from yesterday’s Word of Mouth Supergenius
Yesterday’s Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference was a huge hit. A big thanks to all of our brilliant speakers, attendees, sponsors, and partners who helped make the event such as success. If you missed anything or are looking for a follow-up, here’s a rundown of…
Case Study: Texas Instruments — live from Word of Mouth Supergenius
4:40 — Jim Lovelady introduces Telligent‘s George Dearing and Devashish Saxena of Texas Instruments. 4:41 — George introduces Devashish, saying he’s a great example of a guy who’s really in the trenches. 4:41 — Devashish starts by dispelling some rumors, including that only people who own calculators own Texas Instruments (TI) products — but in…
Case Study: Bucks First Credit Union — live from Word of Mouth Supergenius
4:40 — Kurt Vanderah introduces Braden Young of Bucks First Credit Union. 4:41 — Braden: We’re a two-branch operation. 4:42 — Braden: We wanted to introduce credit unions to young kids, who mostly just knew what their parents used. So we wanted to create an account built for them. So we asked kids who were…
Case Study: Starbucks — live from Word of Mouth Supergenius
4:00 — Kurt Vanderah introduces Starbucks‘ Matthew Guiste. 4:01 — Matthew: I want to talk about six ways that we can create action using social media. 4:01 — Matthew: A couple of assumptions: – You have a community and credibility in that community. – You have a level of buy-in from management. – You have…
Read More
Comments Off on Case Study: Starbucks — live from Word of Mouth Supergenius
Case Study: Random House — live from Word of Mouth Supergenius
4:00 — Jim Lovelady introduces Affinitive‘s Warren Ackerman. 4:01 — Warren covers the background of this case study, which focuses on books for teens. The program features 30-45 books published each year. Authors involved include Judy Blume, Philip Pullman, and Robin Brande. 4:02 — Warren shares the general objectives behind the program, which include building…
