Mom was right: Sending great thank you notes is important. And while friendly emails are nice, they typically don’t generate the same type of communal sharing as some other forms of correspondence. That’s why we’re generally fans of old-fashioned, hand-written notes that are easy to pass around, pin on the wall, and share with everyone….
Word of Mouth Tip #28: Give people a reason to visit your website
The folks at Google tell us there are (by far) more unique URLs in the world than there are people. Most of them are of the .com variety — commercial sites that, in most cases, hope to sell something. With so much competition for web visitors, great word of mouth marketers are always looking for…
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Upcoming GasPedal events
2/9 ConAgra Foods: Embracing a social media culture (Private member call) Click here 2/16 BlogWell San Diego: Starbucks, Clorox, USAA, TurboTax, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy share case studies on corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program…
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Word of Mouth Tip #91: Give them something silly, remarkable, or surprising
The serious stuff is hard to share — even for your biggest fans. But if they think something will make their friends smile, it gives them a great excuse to pass it along. Regardless of your industry, your business, or your brand, there is always some room for silly, remarkable, or surprising elements. Done right, these…
Word of Mouth Tip #93: Feature your fans in a big way
People love to share things they’re a part of, which is why smart word of mouth marketers are always on the hunt for opportunities to feature their fans. Great places to do it include your website, your catalogs, your videos, your ads, and your publications. How a word of mouth supergenius does it: For their…
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