Our next BlogWell event is coming up April 7 in Cincinnati, hosted by Duke Energy. We’ll feature practical, how-to social media case studies from eight big brands, including Dell, Duke Energy, AT&T, Hilton Worldwide, Tyson Foods, and Procter & Gamble. BlogWell is one idea-filled afternoon focused on social media at big brands. There are no…
Word of Mouth Tip #96: Make ordinary transactions remarkable
Your fans are involved in dozens of transactions every day, online and off. Whether it’s grabbing coffee before work, buying a movie ticket, or picking up groceries, transactions are constantly occurring. Most order processes are the same – a mundane sequence of entering personal information, selecting a shipping speed, and getting a verification email a…
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Word of Mouth Tip #92: Use offline opportunities to tell fans how to follow you online
When trying to earn online followers, don’t forget about all the offline chances to tell fans where to find you. In your store, your trade show booth, your business cards, or your invoices: Let them know where to find you on Facebook, let them know how to follow you on Twitter, and make it easy…
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Word of Mouth Tip #24: Help fans accomplish something together
Bring fans together by helping them accomplish something as a group. Group goals, projects, and challenges are all opportunities to make this happen. By giving fans a common objective, you build a sense of community and teamwork — all while starting a bunch of conversations. How a word of mouth supergenius does it: Buckley’s restaurant owner Ken Dick…
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Word of Mouth Research: Moms trust strangers 12 times more than advertising
According to a survey of online moms by review site EXPO and highlighted by eMarketer, online moms doing product research trust consumer reviews and descriptions nearly 12 times more than that of manufacturer descriptions. Findings from the survey: 92% of moms trust the description provided by consumer reviews over manufacturer descriptions More than 80% of moms…
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Word of Mouth Tip #48: Be a hero: Make someone’s day
When you make someone’s day — when your customer support team goes the extra mile, when you bend a few rules on their behalf, or when you take advantage of a chance to do something genuinely nice — you stand to earn a grateful, lifelong loyal fan. How a word of mouth supergenius does it: Skittles recently asked their fans…
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Clorox: Gaming Mechanics in Social Networks — Live from BlogWell
4:30 — Andy Sernovitz introduces Clorox’s Social Network Architect, Greg Piche. 4:31 — Greg: My talk is going to be about gaming mechanics in social networks, and specifically how we use gaming mechanics to drive engagement. 4:32 — Greg shares a little bit of background around Clorox. He says they actually “went off the deep…
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