SAP: Using Social Media “Reporters” to Energize a Corporate Event — Live from BlogWell

Coverage of this session by SAP’s Marilyn Pratt. Follower her on Twitter at @marilynpratt. 1:30 — Kurt Vanderah introduces SAP’s Senior Director of Social Media Marketing, Brian Ellefritz. 1:30 — Brian quips with the audience saying the difference between ethics and disclosure – Ethics prevents Brian from saying this (his) session is better than the…

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Pfizer: The Social Media Playbook — Live from BlogWell

Coverage of this session by SAP’s Michael Brenner, who blogs at B2B Marketing Insider. Follower him on Twitter at @brennermichael. 1:30 — Bergen Anderson introduces Pfizer’s Director of Digital Communications Strategy, Kate Bird. 1:31 — Kate: We are part of a regulated industry. Social media is a tactic not a strategy. We seek to broaden…

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Welcome Session — Live from BlogWell

Coverage of this session by SAP’s Sylvia Santelli. Follower her on Twitter at @SylviaSant. 1:00 — The Social Media Business Council’s Kurt Vanderah kicks off BlogWell: How Big Brands Use Social Media. 1:00 — Kurt welcomes everyone to Blogwell and encourages everyone to tweet with the hashtag #blogwell and to blog everything.  Everything will be recorded…

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Newsletter #206: How to get more WOM for what you’re already doing

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] With just a few tweaks, you can get a lot more conversations out of the remarkable stuff you’re…

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Upcoming GasPedal events

11/9 BlogWell: Featuring social media case studies from SAP, Discovery Communications, Johnson & Johnson, Scholastic, SunGard, The Hershey Company, Pfizer, and BlackRock. (Public event.) Learn more 11/17 U.S. Bank: Making the business case for internal communities (Private member call.) Learn more

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3-Minute WOM Lesson: How to get word of mouth ideas from fans

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re looking for new ideas on how to create conversations, don’t forget to look to the…

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How CME Group is connecting with their fans on Twitter and LinkedIn — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on November 9 to hear SAP, SunGard, American Express, Scholastic, BlackRock, Johnson & Johnson, The Hershey Company, and Pfizer share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon,…

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3-Minute WOM Lesson: 3 things fans love to talk about

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text of the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Giving people a reason to talk is at the core of every word of mouth marketer’s job. There…

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Featured Downloads

9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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