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BtoB, Case Studies December 28, 2010

How SAP Used Social Media Reporters to “Energize” a Corporate Event — live from BlogWell

Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, Dell, Sabre Holdings, Coldwell Banker, and InterContinental Hotels Group share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in…

SunGard’s Lessons in BtoB Community Building — live from BlogWell

By WordofMouth.org Editor

3-Minute WOM Lesson: 3 lessons on tracking online word of mouth from big brands

By WordofMouth.org Editor

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] When you’re beginning to track your word of mouth online, it helps to look at how big brands…

3-Minute WOM Lesson: How to make your website easier to share

By WordofMouth.org Editor

If you could get just a few more people to share your website every day, how many more people could you reach in a year? Get started by focusing on these basics: 1> Put a tell-a-friend form on every page 2> Host your content elsewhere 3> Make everything easy to steal 1> Put a tell-a-friend…

Transforming Scholastic Book Clubs Customers into Brand Ambassadors — live from BlogWell

By WordofMouth.org Editor

Come to BlogWell: How Big Brands Use Social Media on February 2 in Austin to hear Toyota, REI, Texas Instruments, Kellogg’s, and more share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250. You’ll get…

Announcing BlogWell: How Big Brands Use Social Media in Austin on Feb. 2

By Cale Johnson

Big news: We’re bringing BlogWell: How Big Brands Use Social Media to Austin on February 2. We’ll feature practical, how-to social media case studies from 8 great brands, including Toyota, REI, Texas Instruments, and Kellogg’s. BlogWell is one awesome, idea-filled afternoon focused on social media at big brands. There are no agencies and no startups…

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

We Teach Word of Mouth Marketing.

Learn to be a great word of mouth marketer at WordofMouth.org. You’ll find free videos, articles, and case studies — all filled with practical, how-to advice to get more people talking about you. You’ll love our fantastic newsletter, amazing blog, and thrilling Word of Mouth Crash Course conference.

Be Great at WOM

Word of mouth is more than marketing, it's a way of doing business that will fundamentally change your company forever.

When you focus on earning the respect and recommendation of your customers, you can create a recession-proof advantage that will carry you through good times and bad.

So go for it. Dig around our blog, watch a few videos, download a worksheet -- and just try some stuff. It's that easy, and it's that fun. Get going. Have a blast. (And when something goes really well, let us know and we'll write about it.)

Current Openings

3 Must-Use Word of Mouth Marketing Tools

The Top Four Tips for Multiplying Your Word of Mouth

10 Ways to Turn Around Negative Word of Mouth

The New Topics Worksheet

The Word of Mouth Action Plan

We Teach Word of Mouth Marketing.

Be Great at WOM

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