Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…
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Learn how to get people talking about your company, cause, or idea. Each week, you’ll discover practical techniques you can use to earn more word of mouth the very next day.
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How Standard Bank shared their side of a negative word of mouth situation
When a disgruntled customer created an anti-Standard Bank Twitter account (@standard_blank), the company blogged about the issue, saying that they believe everyone has the right to share and express their views in any medium they choose, and welcomed both praise and criticism via social media — and also shared a look from their side of…
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Word of Mouth Tip #75: Help fans create something together
People love to share things they’ve helped create. Inviting fans to join in on a project not only gives them a way to actively participate, but it also gives them an excuse to recruit their friends, too. Ideas here include group art projects, how-to resources (where fans trade ideas on how to better use your…
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