WOM Tips January 4, 2012

Word of Mouth Tip #42: Bring people together

By

You get an instant WOM-bump when you bring your fans together. Reunions, parties, charitable events, VIP meetings, premiere showings — they’re great opportunities to bring your most enthusiastic, loyal talkers together to launch or reignite some amazing word of mouth. How a word of mouth supergenius does it: As they launch their new Reveal Spray…

Read More Comments Off on Word of Mouth Tip #42: Bring people together
WOM Tips January 4, 2012

Word of Mouth Tip #47: Great gear makes it easy for fans to show you off

By

For a loyal fan, showing off their love for you can be very fashionable. You don’t need to be an expert designer to help them do it — in just a few minutes you can be selling branded gear through a simple store on CafePress or Zazzle. Hats, T-shirts, hoodies — it all helps proud fans show…

Read More Comments Off on Word of Mouth Tip #47: Great gear makes it easy for fans to show you off
Blog, newsletter January 3, 2012

3-Minute WOM Lesson: 3 of the greatest word of mouth stories from 2011

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] As we kick off a new year, we wanted to pause for a minute to look back…

Read More Comments Off on 3-Minute WOM Lesson: 3 of the greatest word of mouth stories from 2011
WOM Tips December 30, 2011

Word of Mouth Tip #76: Make it easy for your fans to introduce you

By

People are really good at ignoring your ads and blowing off your cold calls. But when a fan makes the introduction, it’s a whole different experience. Instead of spending so much time trying to interrupt new customers, help existing ones do the talking. Give talkers lots of tools to introduce you to their friends. Supply…

Read More Comments Off on Word of Mouth Tip #76: Make it easy for your fans to introduce you
Blog, Case Studies, Events December 28, 2011

How Deluxe Corporation engaged small businesses with a social marketing contest — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

Read More Comments Off on How Deluxe Corporation engaged small businesses with a social marketing contest — live from BlogWell
Case Studies, WOM Tips December 28, 2011

Word of Mouth Tip #4: Research always gets shared

By

When it comes to BtoB word of mouth, one of the best ways to get stuff shared is to give it away as research. People love to forward statistics, quote research, and cite your findings in their own studies. Your research efforts don’t have to be complicated. Here are 3 simple steps to creating something…

Read More Comments Off on Word of Mouth Tip #4: Research always gets shared
Case Studies, Events December 21, 2011

How Itron developed a company-wide listening strategy — live from BlogWell

By

Come to our upcoming BlogWell: How Big Brands Use Social Media conference in Dallas to hear Texas Instruments, Shell, AMD, Coldwell Banker Real Estate, United Airlines, Level 3, Northwestern Mutual, and AT&T share 8 great case studies on corporate social media. This event is all about how big brands use social media. No agencies, no…

Read More Comments Off on How Itron developed a company-wide listening strategy — live from BlogWell
Uncategorized December 20, 2011

3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards

By

[Welcome back to the You Can Be a Word of Mouth Marketing Supergenius! newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using the handy form on the right.] Most word of mouth and social media agencies are fantastic at what they do and are devoted to…

Read More Comments Off on 3-Minute WOM Lesson: 3 key questions to test your agency’s ethical standards
Featured Downloads
Blog May 24, 2013

9 Things to Share That Start Conversations

By WordofMouth.org Editor

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

Read More
Blog May 10, 2013

3 Must-Use Word of Mouth Marketing Tools

By WordofMouth.org Editor

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

Read More
Blog April 26, 2013

The Top Four Tips for Multiplying Your Word of Mouth

By WordofMouth.org Editor

These tips can help you get your marketing to do more work without a lot of extra effort.

Read More
Articles January 11, 2013

10 Ways to Turn Around Negative Word of Mouth

By WordofMouth.org Editor

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

Read More
Downloads August 24, 2012

The New Topics Worksheet

By WordofMouth.org Editor

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

Read More
Blog July 20, 2012

The Word of Mouth Action Plan

By WordofMouth.org Editor

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

Read More