Andy Sernovitz is our CEO here at WordofMouth.org, and he’s big on love. Specifically, the love that companies can earn from their customers. His big idea: Happy customers are your greatest advertisers. And when we dedicate ourselves to earning their respect and recommendation, amazing things happen. Andy is giving a keynote at our Word of…
Video: How to work with influential talkers
Ant’s Eye View’s Jake McKee walks us through how to identify, reach out to, and inspire influencers to talk about you.
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WOM Tip #80: Encourage fans to tell celebrities about you
Influential talkers like celebrities can give you a significant word of mouth boost. Jimmy Kimmel introduced us to Rebecca Black, PETA has long used celebrities to promote their cause, and Oprah’s list of “Favorite Things” is legendary for popularizing products. But celebrities can be very difficult to reach. So difficult, you’re typically better off focusing…
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The CEO who wrote 30,000 thank you notes
You’re busy. I get it. It’s tough to take time out of your day for the things that may not be “essential.” But, what if you did? Are you busier than the CEO of a Fortune 500 company? What if you took the time to focus on acknowledging the people in your community who make…
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Word of Mouth Tip #116: Put customer love where everyone can see it
Amazing praise from happy customers doesn’t do anything for you unless people can see it. Post reviews where everyone can find them. Link to great blog posts about you online. When customers send you raving feedback, politely ask if you can use it in your marketing materials. This is the way to do it: The…
