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About Scott Ginsberg

Scott Ginsberg is an author, speaker, consultant, cartoon character, mentor, publisher, award-winning blogger and one smoking hot piece of brain candy. He also wears a nametag 24-7. Even to bed.

What smart brands know about word of mouth

It’s not about going viral, creating buzz, or getting people to talk about you. The secret is to create a service environment in which word of mouth is most likely to occur and spread. Today we’re going to explore three examples of brands that do it right: 1. Reverse word of mouth I recently chatted…

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9 Things to Share That Start Conversations

Use the examples in this guide to help inspire ways to make your message more portable and shareable.

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3 Must-Use Word of Mouth Marketing Tools

These tools will help you kick off any word of mouth campaign no matter what topic, industry, or budget.

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The Top Four Tips for Multiplying Your Word of Mouth

These tips can help you get your marketing to do more work without a lot of extra effort.

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10 Ways to Turn Around Negative Word of Mouth

The most effective ways to stop negative WOM with examples from Zappos, FedEx, Dell, and more.

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The New Topics Worksheet

All word of mouth starts with a topic of conversation — a simple, portable, repeatable idea that gets people talking.

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The Word of Mouth Action Plan

Create a complete word of mouth marketing plan using this worksheet’s eight simple steps.

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