[Welcome back to our Word of Mouth Marketing Lessons newsletter. This is text from the great issue all of our email subscribers just received. Sign yourself up using this handy form.] Customer service is a huge word of mouth opportunity. But so many businesses still see it as a burden — as that annoying thing customers…
Word of Mouth Tip #109: Putting a spin on it helps the regular become remarkable
Sometimes all it takes for the same old content to get a renewed sense of remarkability is to add a simple spin on it. You don’t know what’s going to work — so you have to keep trying until you find an angle. Zillow sends out a simple email newsletter showcasing properties around the world….
Everything You Need for WOM
The quick and simple summary of everything you need to know about the fundamentals of word of mouth.
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3 tips to get more referrals for your small business
This guest post is from Caitlin Moore, Media Coordinator for PetRelocation.com. By holding fast to the belief that “people do business with people they like” and also being lucky enough to work with pets and their adoring owners, we at PetRelocation.com are in a good place to benefit from word of mouth marketing. There is…
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How trust builds a brand worth talking about
This is a guest post by Greg Link based on the big ideas from the new book he’s co-authored with Stephen M. R. Covey, Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World. A Paul Zak study showed that sending intentional signals of trust created reciprocity that resulted in a nearly threefold increase in…
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Word of Mouth Tip 54: Start conversations by supporting great groups and great causes
If you’ve ever eaten at a Houlihan‘s, you may have noticed the music they play is different than the stuff everyone else is playing. That’s because in each of their 83 restaurants around the country, they hand-pick the music you hear. They seek out unknown artists and feature them alongside more famous acts in what’s…
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