Most word of mouth happens offline, so it’s important to know the key ways to get people talking without social media or other online tools.
In this hilarious and inspiring video, you’ll learn simple, reliable ways you can create offline word of mouth from Tour:Smart author Martin Atkins.
Martin talks about strategies to create offline word of mouth as he’s seen it done in the music industry and life in general. He urges you to be honest, real, and always open to all ideas — because, “You’d be surprised where inspiration can come from!”
A few key ideas Martin covers:
- How to get people talking with unexpected kindness or just “being nice”
- How to make something new by putting a twist on another idea
- How to get customers’ attention by releasing your inhibition and doing something out of the ordinary
Watch Martin’s presentation: