Come to BlogWell: How Big Brands Use Social Media on August 11 to hear McDonald’s, Whirlpool, GM, CME Group, Chevron, Alberto Culver, Verizon, and Kraft Foods share case studies in corporate social media. You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — in one afternoon, for just $250.
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In her BlogWell Seattle case study, “Powering Product Launches, Building a Sense of Community, and More,” Starbucks’ Director of Digital Strategy, Alexandra Wheeler, shares some of the recent work they have done in social media.
Alexandra explains how customer insights led to the the launch of the However-You-Want-It Frappuccino, which invited participation through Facebook, Twitter, and Frappuccino.com.
