How HP created their social media center of excellence — live from BlogWell

BlogWellCome to our upcoming BlogWell: How Big Brands Use Social Media conference in San Francisco to hear Adobe, Symantec, SAP, Mattel, Kaiser Permanente, Intel, Sears Holdings, and Chevron share 8 great case studies on corporate social media.

You’ll learn how to get started, get past roadblocks, and make your social media program phenomenal — all in one afternoon, for just $250.

You’ll get practical, how-to advice on creating great content, getting management buy-in, educating employees, simple and ethical disclosure, and engaging fans. You’ll ask questions, discover new ideas, and get answers from people who have been there, done that — all in four hours.

…and you’ll experience a bunch of great case studies, like this one from our BlogWell in New York:

Hewlett-Packard: Building a Global Social Media Center of Excellence, presented by Mia Dand from GasPedal and SocialMedia.org on Vimeo.

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