According to research, “More than 90 percent of the conversations about products, services, and brands that take place every day in America happen offline.”
In this book about in-person social networking, word of mouth marketing experts Ed Keller and Brad Fay prove how offline word of mouth is the key to soaring revenues.
Together with case studies from Toyota, Dell, General Mills, and P&G, they offer key insights and recommendations for how businesses, both large and small, can best succeed in today’s socially motivated consumer marketplace by looking at how consumers act in real life as well as online.
Their introduction covers:
- How the Social Media Gold Rush is affecting marketing today
- How to best utilize social influence offline
- How word of mouth can be used as a primary channel unto itself
