This is a guest post from Jeanne Bliss — customer experience expert and author of “I Love You More Than My Dog.” See the original post this is adapted from and more like it on her blog.
Beloved companies believe their customers and employees. This trust enables a company to encourage innovation and partnership. A beloved company gets rid of the extra rules, regulations, and policies; they eliminate the barriers between customers and employees. Employees are free to create moments of truth and deliver a unified customer experience.
Read More: Why the Moments of Truth are Alive and Well
About Jeanne Bliss
As “Chief Customer Officer” for Lands’ End, Mazda, Coldwell Banker, Allstate, and Microsoft, Jeanne got “customer” on the strategic agenda, earned 98% loyalty rates, and changed experiences across 50,000-person operations. Jeanne now runs CustomerBliss to create an actionable path for profitability and business growth -- through earning customer and employee raves. Her best-selling books are Chief Customer Officer and I Love You More than My Dog: Five Decisions that Drive
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