It’s tempting to pack every interaction you have with your customers with some kind of promotion, sale, or new product information. Don’t. Sometimes, the communications your customers will pay attention to most have nothing to do with your stuff. Sometimes it’s better just to say hi and remind them that you’re human. For example, before…
WOM Tips
WOM Tip #474: Help them start conversations even when they’re not about you
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WOM Tip #376: Inexpensive tools can carry word of mouth messages for more expensive stuff
Homage, a retro-sports-inspired clothing company, includes packages of old baseball cards with their customers’ orders. They’re not worth anything to a serious baseball card trader — but that’s not the point. They’re nostalgic, they’re a cool way to surprise and delight customers, and most importantly, they’re a word of mouth carrier. When Homage sends these…
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WOM Tip #399: Your talkers can say it better with a gift
Tonx is a subscription coffee service that delivers high-quality roasted beans to their customers’ doors (and we think they were channeling Dollar Shave Club with this video). Tonx encourages subscribers to tell friends about them by giving them a discount code to share. If you give your customers a chance to do something nice for…
WOM Tip #471: Tell an epic story
The word “epic” gets thrown around a lot these days (“Epic fail,” Epic Meal Time, the movie Epic, etc.). But let’s get back to what it really means: A long, heroic story in elevated style. It’s an adventure, it’s history-making, and it’s worth talking about. Epic is The Wu – Once Upon a Time in…
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WOM Tip #433: Being yourself is remarkable
Stittsworth Meats, a small butcher shop in Minnesota, was amazed to find that their Facebook page was liked by 16,170 — that’s 2,426 more people than the population of their town. After all, their only posts were simple photos of meat, and, as the owner admits, a butcher shop is as far from a techie…
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WOM Tip #455: Turn business trips into word of mouth trips
You don’t have to have a physical store to get out there, meet your fans, and earn word of mouth face-to-face. But you also don’t have to hold a big, expensive event to do it. When a team from Pinterest went to South by Southwest in Austin, they didn’t fly from San Francisco. Instead they…
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